HOW ANIMATED SKINS WILL REVOLUTIONIZE BIG AD CAMPAIGNS

In today's digital landscape, it's more important than ever for brands to stand out from the competition. That's why many enterprise brands are turning to animated skins, HTML 5 banners that can be placed on websites with a dedicated space for them. These animated skins can be easily created and positioned on various websites, offering a unique and eye-catching way to reach target audiences.

Animated skins are increasingly being used by advertisers to make their online campaigns more visually appealing and interactive. These skins are essentially background wallpapers that can be used to display ads without interfering with the site’s original content.

While takeover skins have been around for years, they have recently gained attention due to their effectiveness. In fact, many advertisers are turning to takeover skins to make their ads more engaging and memorable.

Isn’t that just a takeover skin?

Takeover skins are generally static, but it is possible to create dynamic ones with tools like StreamEye. They are generally created to take advantage of full HD resolution (1920x1080) and are designed to fit the dimensions of the site’s content. However, takeover skins are generally aimed at desktop users because there just isn’t a good way to display content on the margins for a tall and narrow phone screen.

Responsive banners, on the other hand, are a newer format that is quickly gaining popularity. Unlike takeover skins, responsive banners are able to automatically adjust to the size of the screen on which they’re viewed. They can function on mobile screens as well as desktops and tablets. However, this does put some limits on the use of animations within the ad because those animations need to work no matter the screen size.

Once you combine the takeover skin placeholder with the responsive banner functions, there comes her majesty, the animated skin, which we are discussing in today’s post.

The Power of Animated Skins

Animated skins offer a powerful way for brands to make their ads stand out from the competition. With dynamic elements that catch the eye and increase engagement, animated skins can help brands achieve higher retention rates and better ROI. They also offer a way for brands to create campaigns that are more memorable, as they leave a lasting impression on viewers.

The Benefits of Using Animated Skins in Big Ad Campaigns

One of the biggest benefits of animated skins is that animated skins are simply more visually appealing than traditional banner ads. With their dynamic elements and eye-catching designs, animated skins can grab the attention of viewers and encourage them to engage with the ad.

And while animated skins may be more expensive than traditional HTML5 banners, their effectiveness in engaging audiences makes them a worthwhile investment for bigger campaigns or more specialized ad campaigns.

Another benefit of animated skins is that they offer API integration, which allows viewers to interact with the ad in different ways. For example, viewers can click on elements within the ad to change its behavior or to trigger different events as well as receive up-to-date information about the product offering. This level of interactivity offers a brilliant new way for brands to engage with their target audiences and create more personalized experiences.

Finally, animated skins are fully responsive, meaning they can adapt to different screen sizes and devices. This makes them ideal for campaigns that need to reach audiences across different devices and platforms.

If you are aware of all the benefits of such a powerful tool like the animated skins but don’t know how to streamline the creative process for your brand, it is highly probable that you are ready to implement a CMP as part of your marketing efforts. You may be still wondering which features would be best to start with as you plan your next marketing campaigns. Either way, congratulations on being ready to join a great list of very successful brands that save time and money when mass-producing ads with us as their partners.

How Streameye Makes it Easy to Implement Animated Skins

With Streameye's platform, creating and implementing animated skins is a seamless process. The platform offers a flexible UI that adapts to a brand's creative process, rather than requiring them to change their workflow.

Additionally, Streameye can provide a gallery of tailored templates that fit your brand's specific needs, offering a way to keep full control over content production. With the tremendous help of Streameye's joint efforts with important partners and publishers, Streameye's animated skins can be positioned on various websites, making it easy to reach target audiences.

Overall, animated skins offer a powerful and effective way for enterprise brands to engage with their target audiences and achieve better ROI when a big campaign with a lot of dynamic data is on the table.

With the help of Streameye, brands can create and implement animated skins seamlessly, saving time and money while achieving their marketing goals. If you're looking for a way to make your next big ad campaign stand out, consider booking your demo to find out more about using animated skins in your marketing mix.