CMP FEATURES YOU NEED TO UP YOUR MARKETING GAME - A CHEATSHEET

CMP FEATURES YOU NEED TO UP YOUR MARKETING GAME - A CHEATSHEET

Working in marketing, there comes a time when we need to face this challenge.

Can we retain complete control over the creative production process and simultaneously avoid monotonous repetitive design tasks such as resizing or changing copy details?

Once you hit that point, it’s clear - you need a creative management platform (a CMP).

Since you are reading this, you’re probably sold on the value a CMP can bring to your business. But to make it work, you also need to know which features, in particular, are crucial for your game and which ones you can easily skip.

It’s no secret most managers in your shoes would be shopping around to find a solution that’s the right fit for their business. But this could be a challenging task bringing together a long and exhausting research and comparison process.

With this cheat sheet, it’s easy. Once you download it, you’ll be fully aware of what CMP features you need to:

• Scale up your advertising

• Keep your ad creation autonomy on board

• Ensure brand consistency all over the channels, formats and sizes

• Receive enterprise-level support for all your creative ad process bottlenecks

Follow through and you’ll come up with a complete list of features to provide your CMP providers when requesting their demos.