ANIMATED SKINS VS. FULLPAGE TAKEOVERS: WHICH ONE TO CHOOSE

We believe that terms like “Animated skins” and full-page takeovers ring a bell since we have already explored them in detail. However, if this is the first time you stumble upon these terms, feel free to check out our previous articles. When you know enough about these ad formats, we invite you to come back here and dive deeper into their similarities and differences. In this article, we will discuss which one could serve you better depending on your digital marketing strategy and your product or service.

Animated Skins vs Fullpage Takeovers:

A Creative Visual Enhancement or Immersive Advertising Dominance

Truth be told, both formats empower brands to create ads that feel like a breath of fresh air amidst the sea of digital ads that users are constantly bombarded with. Their shared purpose is to captivate the audience and boost interaction through the integration of dynamic elements. The main goal is to achieve higher ad retention rates and reach a better ROI.

Yet, they use different strategies to achieve the goals mentioned above. Let’s dive into the technicalities to find out why.

Does Size Matter?

• Animated skins are typically smaller in size (compared to full-page takeovers) and designed to cover just a part of the webpage. Often, they serve as a background. They may incorporate dynamic or animated elements to a web page's backdrop, creating an eye-catching visual effect.

• As the name suggests, full-page takeovers cover the entire webpage, temporarily replacing its content with the advertiser's message or creative. This format is bigger, ensuring that the user's attention is fully captured.

Which Format Excels in Interactivity?

• Animated skins can include animations, videos, or interactive elements that enhance the visual appeal and engagement of a webpage. However, the interaction is generally limited to the background area, complementing the website’s main content.

• Full-page takeovers can be highly interactive and include animations, videos, games, music, or other engaging content that fills the entire screen. They offer a more immersive user experience, allowing users to click on the ad, play with it (if the elements and functionality allow it), and even experience sound effects.

Which Format Creates Better Visibility?

• Animated skins are usually visible throughout the user's interaction with the webpage. This allows users to engage with the website's primary content while enjoying the added visual appeal.

• Full-page takeovers are typically highly visible and demand the user's attention since they occupy the entire screen temporarily. Users cannot ignore the advertising message and have to wait for the ad to disappear, making it an ideal choice for high-impact campaigns.

What About the Core Purpose?

• Animated skins are often used to enhance the visual aesthetics of a website, promote a brand, or create an immersive ambience without disrupting the core content of the page. They serve as an excellent choice when you want to add a touch of creativity and engagement to your online presence.

• Full-page takeovers are for high-impact advertising campaigns, product launches, or special promotions. They aim to capture the user's full attention and convey a specific message or call to action. The temporary replacement of the web page's content ensures the message is front and centre, making it perfect for campaigns where visibility is crucial.

Choosing the Right Format

Choosing between Animated Skins and Full-page Takeovers depends on your advertising goals and the user experience you want to create.

Here are some considerations to help you decide:

Advertising Goals: If you want to enhance the visual appeal of your website without disrupting the core content, Animated Skins are a great choice. For high-impact campaigns or when you need users' undivided attention, full-page takeovers are more suitable.

User Engagement: Animated Skins offer a visually engaging background that complements the primary content. Fullpage Takeovers, on the other hand, provide an immersive and interactive experience that can significantly boost user engagement.

Budget: Full-page takeovers often require more resources and investment due to their size and interactivity. Animated Skins can be a more cost-effective option.

Campaign Type: Consider the nature of your campaign. If you're launching a new product, running a special promotion, or announcing a major event, Fullpage Takeovers can create a memorable and impactful user experience and attract more stakeholders.

In conclusion, Animated Skins and Fullpage Takeovers are two distinct online advertising formats, each offering unique advantages based on your campaign objectives. Understanding their differences and selecting the right format for your specific needs is crucial for creating effective and engaging online advertising campaigns.

Are you interested in one of these online ad formats? Or maybe both?

Streameye's platform simplifies the creation and deployment of both animated skins and full-page takeovers. Moreover, it provides a library of live templates giving your marketing team full control over content production and brand standards.

To make things even easier, Streameye partners with ad publishers which facilitates the placement of your animated skins and full-page takeovers on diverse websites, ensuring easy access to target audiences while saving time and resources.

Make your next major online ad campaign stand out. Consider scheduling a demo with our team to explore the potential of incorporating animated skins into your marketing strategy.