WHY HTML5 BANNERS ARE SHOWING ANIMATED GIFS THE DOOR

Technological advancement has changed many industries for the better. Digital marketing and advertising are no exceptions. Especially when it comes to crafting and executing display ad campaigns. Yes, that's right, we are talking about the progress of digital advertising and why HTML5 banners are showing animated GIFs the door. While GIFs may have been a popular choice in the past, now marketers are turning to HTML5 banners due to their superiority when it comes to functionality, interactivity, device compatibility and overall user experience. Keep reading because together we will explore how this technology gives you the edge in creating more effective and engaging marketing campaigns. If you are curious to find out more about the animated banner evolution, do not miss out on our previous article.

Not sure what an HTML5 banner is? Check out some of our successful HTML5 marketing campaigns.

It is all about the magic of colors

As a content creator or marketer, you understand that color is pivotal when it comes to seizing the attention of your audience. With GIFs, you're stuck with only 256 color options. That's like trying to paint a masterpiece with just a handful of crayons. Sure, you can still get the job done, but why settle for less than the best?

With HTML5 banners you can go bold, bright and crazy! They come with a limitless palette of colors that will provoke you to unleash your creativity. The sky is the limit! You have the freedom to create eye-catching and effective banner ads that will make a difference and will get you results. Switch to HTML5 and watch your campaigns soar to new heights!

Rich media is the life of the party

Let’s be honest. Boring ads are the worst. One way to improve the quality of your banner ads is by using rich media. The good news is that with HTML5 banners you can add videos, audio, and interactive elements. You will get people’s attention without a doubt! According to a recent study, video ads drive a whopping 48% more sales than static ads. If this number is not impressive enough, consider that rich media ads have a 267% higher click-through rate.

If you want to create impactful and hard-to-scroll-down ads, consider that HTML5 banners come with a bunch of functionalities to play with. You have the power to create much more interesting and engaging digital marketing campaigns. Why mix in with the crowd if you can be the life of the party?

You are on mobile therefore you exist

Have you noticed how attached are people to their phones? Well, the digital marketing industry has not missed it, either. Mobile advertising is on the rise in the last few years and experts believe it could reach a revenue of $384.9 billion by 2023. If you do not want to be left behind, HTML5 banners are the way to go. They are compatible with different devices and screen sizes and are easy to optimize according to your needs. In other words, they will function flawlessly regardless of where they are streamed from - desktop, tablet, or smartphone. With animated GIFs, you are taking a gamble when it comes to mobile compatibility. They may look perfect on some devices but be a complete mess on others.

Have all the advantages of the HTML5 banners in mind, If you are looking to create a successful mobile campaign. Apart from being adaptable, they offer a variety of dynamic features that are hard to compare to the animated GIFs’ limited arsenal.

Interactivity gets the attention

Ever wondered why HTML5 banners are often compared to mini websites? It is because they use JavaScript and CSS programming languages. This makes them way more engaging than their GIF counterparts. Depending on your creative ideas, you can choose from a variety of cool elements like clickable buttons, hover effects, puzzles and form fields. These interactive features make HTML5 ads interesting for the audience and encourage consumers to click on them, ultimately leading to higher conversion rates.

Less is more

HTML5 banners are efficient, lightweight, and built to last. That's because HTML5 banners use vector graphics and other modern technologies. They are faster to load and easier on the bandwidth, thus not weighing down the website. GIFs, on the other hand, may have taken over social media, but when it comes to banners, they could be up to 20 times larger than HTML5 files, making them slower to load. This is a huge no-no in the ad world because no one wants to sit around and wait, right? And as an added bonus, using HTML5 banners can help improve the overall user experience, which is always a good thing. So if you want to create ads that are quick, lightweight, and user-friendly, we strongly recommend HTML5 banners.

Measure twice and cut once

Without a doubt, HTML5 banners take the lead when it comes to tracking and measurement. Marketers are able to gather crucial data about their campaign’s performance thanks to easily integrated instruments like Google Analytics and other analytical tools. In this way, they can reflect on what went well and what could be improved. This inevitably leads to better decision-making approaches and future planning. And as you know, optimizing the effectiveness of your advertising campaigns, improves their ROI.

There you have it! At least six reasons why our clients have turned to Streameye’s Creative Management Platform to create their own HTML5 banners and why you should too. With their capabilities and diverse functionality, HTML5 banners are winning the advertising game. From a limitless palette of colors to improved efficiency and better user experience, they are the wingman of every successful digital ad campaign.

Did we manage to get you on board? If you do not know where to start, book a demo with us. We will make sure to resolve all your questions and doubts about your very first HTML5 banner campaign.