HOW TO USE DISPLAY ADVERTISING TO REACH YOUR BUSINESS GOALS

The beauty of display advertising lies in its ability to reach a wide audience online. It is like a digital art gallery, but instead of paintings, you get to enjoy eye-catching banners, images, and videos popping up on websites, mobile apps, and social media platforms. It's like an attention-grabbing show where brands showcase their products and services in the most visual and captivating way possible. The goal? Simply, to connect to their potential customers.

Do you feel like your business is in need of launching its next display ad campaign?

Well, then continue reading because we are about to dive deeper into how you can use the advantages of display advertising depending on your specific business goals.

Before starting, think about what your expectations are, what you are trying to achieve, and what the benefits would be for your business.

• Get your name out there and spread awareness

• Inform your already existing customers that you are enriching your portfolio of products and services

• Retarget and bring back customers

• Turn eyeballs into paying clients

With display advertising, you can accomplish all of these goals. By clearly outlining them from the start, you'll be able to craft tailored display ads that target specific individuals with precision and purpose.

If you have already figured it out and you just need a hand with the ad creatives, take a look at what our Creative Management Platform is capable of.

To unlock the true potential of your upcoming display advertising campaigns, think about the stages of the customer journey as a sales funnel.

1. The broadest section: Spreading awareness

Imagine you own a retail fashion brand. Whether you're just starting out or already have a customer base, you want to expand your reach and make your brand known to more people.

This is where display advertising comes into play, offering you an effective way to connect with a broader audience.

• If your goal is to build awareness of your fashion business, it's important to focus on targeting a wide range of people and create captivating advertisements that leave a lasting first impression. Take this opportunity to think about what would catch someone's attention.

Keep in mind that viewers may not be actively seeking your brand when they come across your ads.

• Consider highlighting your brand identity, the unique clothing styles you offer, and the high-quality materials you use. These elements can serve as compelling attention-grabbers. Incorporating rich media video ads can showcase how your clothes look when worn, allowing viewers to visualize themselves in your stylish garments.

By leveraging display advertising in this way, you can spark the imagination of potential customers and spike their interest in your fashion brand.

If this is your goal, make sure to explore our platform and create your first rich media ad in no time.

2. The next section of the sales funnel is all about creating interest in your brand and influencing people’s decisions

• To achieve this goal, consider launching new display advertising campaigns that effectively reinforce the competitive advantages of your fashion brand. Emphasize the unique benefits of purchasing and wearing your clothing. Are they eco-friendly, produced sustainably, and crafted with a genuine concern for nature? Do you possess certifications that validate the high quality of the materials?

At this stage, it's advisable to refine your target audience.

• Consider narrowing it down to include individuals who have previously visited your website or those who have demonstrated an interest in your brand. Tailor your ads to their specific preferences and needs based on their behavior on your website.

Craft compelling messaging that highlights the distinct value proposition of your fashion brand. Whether it's through captivating visuals or persuasive copy, ensure that your advertising campaigns effectively communicate the benefits of choosing your brand over competitors.

For example, by conveying your commitment to eco-friendliness and sustainable practices, you can resonate with environmentally conscious consumers who prioritize ethical fashion choices.

3. Next on the sales funnel is desire: focus on people who are already considering becoming your clients

This is an opportune moment to refine your messaging and highlight the unique aspects that make your brand exceptional.

• To build trust and credibility, consider showcasing reviews, testimonials, and ratings from delighted clients.

It's important to remember that your message should be tailored and targeted to a specific audience rather than attempting to reach everyone. These advertisements will specifically target individuals who have shown genuine interest in your brand.

• These are the people who have spent considerable time exploring your website, indicating a strong potential for conversion. They may have even reached the point of initiating a purchase but ultimately abandoned it before completing the transaction.

By identifying and understanding this group of potential customers, you can create customized ads that address their specific needs and concerns. Highlight the benefits and unique selling points of your fashion brand that resonate with this audience.

4. The last step in the sales funnel is taking action: The purchase

• At this stage, the focus is on conversion. Retargeting campaigns play a crucial role.

• One effective strategy is to use targeted ads with special offers or discounts, specifically aimed at those who are most likely to become paying clients.

Retargeting becomes particularly valuable during this phase, as it allows you to reach out to individuals who have already shown interest in your brand through their online research but need an extra push actually to go through the purchasing phase.

Whether your aim is to raise brand awareness or boost conversion rates, if you use the power of display advertising wisely, you will surely reach all of your business goals. Just clearly define your objectives and focus on creating powerful campaigns with the right verbal and visual message.

When you have figured out what your next move is, be sure to get in touch with us and we will give you the extra push for your next display ad campaign.