WHAT TO EXPECT FROM THE WORLD OF DIGITAL ADVERTISING IN 2023?

With 2023 already underway, the digital advertising landscape is already paving the way for new trends that are expected to stick around for a long time. As a marketer, it's imperative to stay up-to-date with the latest trends to ensure that your ads are effective and engaging. This article highlights the most important guidelines that will shape the next phase of effective advertising.

Before jumping in, make sure to check out our portfolio of successful HTML5 ad campaigns.

Digital Advertising: Top 6 trends

1. Humour/ Make your audience smile

Who doesn't love a little bit of humour added to a quality product advertisement? If your ad can make people smile and associate positively with your brand, you're already halfway to winning their hearts. Fun ads do require a bit more creativity, but the payoff is worth it. After all, consumers are already feeling fatigued from the constant negativity that has flooded the online space in recent years. Witty humour can be a powerful tool to create engagement and reach, making your brand more relatable and memorable in the process.

A good example of a humorous ad with positive vibes is Lidl’s campaign created with our Creative Management Platform. The happy coconut is casually swimming in the ocean of high-quality products at reasonable prices inviting the clients to dive in too.

2. Generic/ One ad, wider audience

As data privacy concerns continue to rise, marketers may need to get a little more creative with their ad strategies. Instead of hyper-targeted ads, the trend is shifting towards more generic yet engaging ads that can appeal to a wider audience. So, it's not about making bland ads but creating ads that can resonate with a larger group of people.

One example of a brand with generic banner ads is Coca-Cola. They often use simple and generic designs with their iconic red and white colours and their logo prominently displayed. These ads are not targeting any specific audience but rather casting a wide net to appeal to a broad range of consumers. The focus of their ads is often on their brand message of happiness and refreshment, rather than a specific product or service.

3. Retro/ Flashback to the old days

The nostalgia trend continues in 2023, and we expect brands to use retro elements in their ad designs. Bright colors, textured backgrounds, simple designs, and expressive fonts are just a few ways to bring a nostalgic feel to your ad. Just check out the examples here for inspiration. Did you go back in time? Because we definitely did!

4. Nature/ Eco-friendly ad design

As consumers become more environmentally conscious, brands must adapt their advertising strategies. Brands that frame themselves as eco-friendly using blues and earth tones can definitely appeal to this growing market.

Patagonia sets a remarkable example of integrating eco-friendly ad design into its advertising strategy. Their ads showcase breathtaking landscapes, while their commitment to using recycled and sustainable materials in their products has helped establish them as leaders in eco-friendly fashion and outdoor gear.

5. Effectiveness/ Ad scoring

Ad scoring is a trend that's gaining traction in the advertising industry, especially as companies face budget cuts and want to ensure that their ad campaigns are successful. Ad scoring involves evaluating various qualitative and quantitative factors to determine the potential performance of an ad before it's published. For instance, a company may use ad scoring to assess the effectiveness of a particular ad concept based on factors such as the target audience, the ad's messaging, the call-to-action, the creative elements, and the overall impact on brand awareness and sales. By using ad scoring, companies can make data-driven decisions about their ad campaigns and optimize their marketing strategies for better results.

A real-life example of ad scoring is the recent campaign by Amazon for their Alexa product. The company created multiple ads and tested them across multiple platforms, analyzing which ones resonated with the target audience the most. By using ad scoring, Amazon created ads that delivered better results and increased sales.

If you need help with creating and testing multiple designs for your next campaign but also want to save time and resources, see how Streameye’s Creative Management Platform can give you a push.

6. AI-generated art

AI-generated art is becoming increasingly popular in the creative industry, and more businesses are expected to incorporate it into their workflows in 2023. This technology allows for efficient design processes, and even those without formal design skills can create visually stunning artwork with the help of algorithms. AI-generated art can come in various forms such as images, videos, and music, and it uses complex mathematical computations and machine learning to analyze and replicate patterns in existing artwork. It has the potential to revolutionize the creative industry and make design more accessible to everyone. Here are a few examples of how AI can be used in marketing and advertising.

Do you agree with these trends? What is your next move in your digital strategy? No matter what it is, we understand the importance of standing out from the competition in a crowded marketplace. Let us help you make a statement with creative and impactful advertising that gets noticed. Book your demo now.