DIGITAL AD CREATION SHOULDN’T BE A HASSLE. LET’S MAKE IT FUN.

Only a true digital advertiser knows the pains and struggles of digital ad ideating, creation, execution, process management, and many more expected and unexpected pitfalls until the ad is finally out there for the world to see. We, at Streameye, could say that they are true warriors on the battlefield of the digital advertising world.

If you're one of them, you already know what we're talking about. It starts with conceiving the idea for the perfect ad creative, crafting a compelling visual and verbal message. Then, it involves coordinating multiple teams involved in the process, conducting careful A/B testing of various designs, and carefully selecting the best one. Finally, there's the nerve-wracking moment of uploading it onto the digital advertising platform of your choice, hoping for a seamless first attempt (if you're lucky).

Does this sound familiar?

It is Monday. You are tasked with the responsibility to produce the needed ad creative for that special Black Friday campaign. First things first – you need to bring the team together: the copywriter to craft the right message, the designer to unleash their imagination and create the perfect visual, and, of course, the developer to turn it all into code.

But the struggle doesn't end there. Most likely, you won't need just one shape and size; you'll require a variety of them. Since each one is created manually, this process can become long and tedious, often causing significant stress for everyone involved, especially if time is not on your side.

Hopefully, everything goes smoothly. If not, the entire process has to start from scratch. With the clock ticking, having to repeat the entire cycle can be incredibly frustrating and discouraging.

Things can become quite messy

Since a lot of parties are involved in digital ad creation - from marketers, copywriters, designers, and developers to different stakeholders and their feedback and maybe external consultants, juggling the whole thing can become a nightmare.

Of course, having all of these professionals on your side is crucial for the success of the campaign that eventually you are going to launch. However, maintaining effective communication and workflow can sometimes become challenging and lead to a bit of chaos.

Despite each team member having their assigned role, miscommunication can occur in the rush to meet deadlines. Copywriters, designers, and developers often fail to clearly convey their expectations to one another, resulting in a back-and-forth loop until things are straightened out. Hopefully, the stakeholders and managers will be satisfied with the final outcome.

At this point, it is crucial to keep your cool and keep an eye on the details. Otherwise, mistakes, like misplaced logos, typos, or dysfunctional buttons, can happen.

You think you are done? Not so fast.

Yes, the designs are ready. Everything looks great, and everyone has approved them. Great, right? Now, all you have to do is set them for publishing before Black Friday arrives.

However, it turns out that the developer has not efficiently stored the creatives on the company's server. This leads to another frantic exchange of emails until you finally receive them, causing additional unwanted delays.

If you're lucky, you can upload the designs straight away onto the digital advertising platform of your choice, such as Google Ads, Facebook, or another one. But if luck is not on your side, you will have to go back to the developer to fix the file size or other properties of the ad in order to meet the platform's requirements.

Maybe, next time you decide to outsource

Theoretically, outsourcing is expected to alleviate some of the challenges associated with digital ad production. However, in practice, this is not always the case. If you don't choose the right external agency, the experience can be even worse than crafting the ad creatives in-house. You need to onboard an external team, create briefs, conduct various meetings, and ensure everyone is on the same page. If this is not achieved, it can lead to delays in achieving the desired results.

Not no mention that hiring an external agency to handle the job for you can significantly impact your marketing budget.

Is there a way out?

We are here to tell you that “Yes, there is!”. We, at Streameye, have created our Creative Management Platform with the whole idea of providing an all-in-one solution to all the struggles any digital advertiser goes through on a daily basis. With our cloud-based solution, you can create a variety of designs with different forms and sizes. You can freely play around with the tools, unleash your creativity, download, and A/B test them straight away. The best thing is that, since it is cloud-based, you can give access to all parties involved in the process improving collaboration within your team. Our platform gives you full control over your ad creatives and you can experiment with the copy, and the visuals. You can add animation, video, and audio. All of this can be achieved without the need for outsourcing, saving you valuable resources.

But don’t take our word for it. Check out what you can get in practice. Here is our portfolio of successful digital ad campaigns.

Make digital ad creation fun and not a hassle. Get a free demo now.