Localisations at scale
Produce hundreds of banners per day
Streamlined collaboration across departments
The Seiko Epson Corporation is a leading provider of digital imaging products and one of the world's largest manufacturers of imaging related equipment. The company’s wide range of scanners, printers, and 3LCD projectors are renowned for their incomparable quality, functionality, compactness and energy efficiency.
Epson is also a world-leading supplier of transaction terminals for the retail market. With €8.5 billion in global revenue, Epson has been named a Top 100 Global Innovator seven years in a row by Clarivate Analytics. The company has 85 companies throughout the world and 81,000 employees.
Epson’s challenges and goals were to:
Epson required a user-friendly interface that offered endless creative freedom while staying on-brand. The software’s UI needed to be ironclad for each user to easily navigate in order to create compliant, eye-catching ads.
In order to understand Epson’s specific needs and demands, StreamEye carried out business exploration meetings between our management team, UI specialists and senior banner developers.
We then assisted Epson in streamlining and automating their international banner production process by employing one of our product’s biggest strengths: custom banner builder UI to fit their process flow.
The onboarding process was straightforward and only required a few well-organised steps:
Upon completion of this task, a demo digital banner builder was linked to Epson’s accounts for a one-month trial. This helped us gather detailed feedback, determine a list of possible improvements and onboard the Epson team effectively.
Thanks to StreamEye, Epson could finally meet their audience’s needs across multiple regions simply by uploading location-based content into the interface. Before, this required manual preparation of multiple texts in various languages. The tool also helped Epson sort and manage hundreds of visual assets within their special assets galleries – across teams – with just a few mouse clicks.
Online channel marketing manager
Epson Europe B.V.